Saturday, April 18th, 2009
When writing for your website the use of keywords in both your content and Meta Information is very important. Choosing the correct keywords for both your Search Engine Rankings and so that your customers can find you is essential.
Use your customers’ search terms. You may sell ”vegetable soup,” “sunflower seeds,” or ”one-of-a-kind extra-special pet portraits”, but what if your customers are searching for organic tomato soup, organic sunflower seeds, and cat portraits? Until you’ve built up brand recognition, you may need to change the way you talk about your products or services.
Speak the same language as your customer’s, think how your customers think. Search engines don’t think the way people do. A search in Google for “house” brings up different results than a search for “home.” If you only mention “homes” on your site, you aren’t reaching everyone you should. Users query Google for “cat portraits” approximately 3,600 times per month. There are zero searches each month for “one-of-a-kind extra-special pet portraits.” More searchers will find you if you speak their language.
Analyze your site. How do you find out what words people are using to find you? Web site analytics. There are free and fee-based analytics tools that can tell you how many visitors came to your site on each keyword, which can help you decide which words to use to describe your product. At Hampshire Web Design we provide extensive analytic tools on all hosting accounts.
In addition to keyword analysis, Google Analytics, a free tool, will give you a wealth of information on your site visitors. This information can help you measure the effect of your SEO efforts, evaluate A/B testing data, monitor which pages receive the most visits, and assess which pages lose the most visitors. An analytics expert can help you interpret your reports and plan your course of action.
Once you know which words searchers use, use the same keywords. Add in the words that set your business apart from the others, but speak the same language as your customers to get the best results.
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Tuesday, April 14th, 2009
This weekend I visited one of my best friends in Bradford. She only works part time as she has two young children and has 3 cats and a dog. One of her new kittens had been quite ill and found it difficult to eat without making this crunching sound which sounded like a jaw crunching when you open and close your mouth. I insisted that she take the kitten to a Vet immediately as it had also lost a lot of weight and was only 4 months old.
As she receives some state benefits we took the kitten to Bradford PDSA. On arrival a Vet examined the kitten and found a lump in its intestines and believed the kitten might have Feline infectious peritonitis (FIP) and made her sign a form for euthanasia if this was the case.
We went home and about 45 minutes later the PDSA Vet called us to say that she had found a tumour in the kitten’s intestines which was inoperable and had euthanized the kitten. She then asked if we would like her to dispose of the body or if we would like to come and collect it which we did.
Needless to say the whole situation was very upsetting, especially as this was a baby but the Vet had wrapped the kitten in a towel and we left. When we got home my best friend wanted to cuddle the kitten and say goodbye, as did her children. However, when she opened the towel the kitten’s intestines fell out as the Vet hadn’t even closed the wound they made to investigate. Already very emotional this was a shocking thing to see for us adults let alone the children who also saw this. At no point were we advised that the wound hadn’t been closed because obviously had we known then we wouldn’t have unwrapped the towel!
We adults were and are traumatised by this so God only knows what this has done to two very young children! I am utterly shocked and disgusted that any Vet or animal professional could do such a thing but for the PDSA, a charity dedicated to the welfare of animals makes the whole experience even worse! I mean, how long would it have taken the Vet to sew or staple the wound? Was it too much to expect the Vet to tell us that the wound was still open? How much would it have actually cost to close the wound? How would they have felt if their beloved pet came home with its guts hanging out?
I appreciate that the PDSA is a charity and that their survival is held by public donations but something like this is surely nothing more than common decency. I don’t know if this is standard practice or it was just a one off but it’s definitely changed my view of a charity supposed to care for animals!
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Thursday, April 9th, 2009
We would like to wish all of our clients a wonder Easter if you celebrate this holiday 
Support as usual will not change over this weekend so support via our helpdesk will be available from 10am to 10pm.
Our sales line will also be available during this time with the only exception being our live chat service which will resume on Tuesday 14 April.
Hopefully you will be away from your PC during the weekend but if not then we are here for you
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